Big estate agency back on the box with new advert

Hamptons returns to national TV with campaign designed to keep the agency “front of mind.”

Hamptons is back on television with the third in a series of brand adverts, increasing its visibility at a “crucial” moment as activity returns to the property market.

The Right Pair of Shoes is narrated by actor and comedian Robert Webb and appears in two 20-second versions forming the centrepiece of a fully integrated, multi-channel campaign designed to reach across Hamptons’ 85 branch network.

Created by Atomic London, the advert builds on themes established in previous campaigns and continues the “it’s a journey, we’ll get you there” message.

It opens on everyday characters dressed for the wrong kind of journey, with formal clothing paired with impractical shoes, before a match cut reveals them switching into footwear better suited to what lies ahead.

It positions Hamptons as the “right pair of shoes”: practical, supportive and knowledgeable, helping customers move forward with confidence.

Mary Beeton, Executive Head of Sales at Hamptons, said: “Our return to TV marks a confident start to the year. It reflects the momentum we’re seeing across our markets, and reinforces our commitment to staying front of mind with movers.

“With renewed activity in the property market, it’s a crucial time to invest in our brand and highlight the essential role our expert agents play in navigating what can at times be a complex and emotional process.”

This campaign is about uncovering Hamptons’ real superpower – the expertise and reassurance it brings to one of life’s most stressful journeys.”

The film is supported by out-of-home, digital and social executions depicting customers undertaking challenging journeys — from mountain climbs to skydives — with Hamptons cast as the expert guide.

Louise Rudaizky, Group Managing Director at Atomic London, added: “This campaign is about uncovering Hamptons’ real superpower – the expertise and reassurance it brings to one of life’s most stressful journeys.”

You can watch the ad here.