Landlord optimism rises as worries ease, study reveals

Despite regulatory and cost pressures, landlords say they are adapting to the new operating environment.

Confidence is returning to the UK’s private rented sector, with landlords feeling significantly more optimistic than they did a year ago, according to Adrian Moloney (pictured), Group Lending Distribution Director at Rely Mortgages.

The buy-to-let lender’s annual Landlord Leaders 2025 study reveals that nearly two-thirds (62%) of landlords now say they feel optimistic about their future in the sector, up from 47% last year. A quarter (25%) describe the overall outlook as positive, despite acknowledging the challenges ahead.

Their concerns over those challenges, though, are easing. Just 24% say they are worried and reassessing their future as a landlord, down from 29% in 2024, while the proportion of those feeling pessimistic has also fallen, despite persistent economic and regulatory pressure.

The research also reveals a strong sense of purpose among landlords. Around 62% say they provide a vital service by housing those who need it most.

This is a sector that is becoming more professional, more informed and more deliberate in how it responds to change.”

Moloney says: “We are seeing a clear shift in sentiment in the buy-to-let space. Confidence is returning as landlords adapt to a new operating environment. This is a sector that is becoming more professional, more informed and more deliberate in how it responds to change.

“Rising optimism reflects landlords taking control of their businesses, seeking advice, planning for the long term and focusing on sustainability rather than short-term reactions. That matters not just for landlords themselves, but for brokers, lenders and tenants who all rely on a stable and functioning private rented sector.”