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Rahul Naskar
Published 26 minutes ago
Rahul Naskar has years of experience writing news and features related to Android, phones, and apps. Outside the tech world, he follows global events and developments shaping the world of geopolitics.
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AI is a buzzword nowadays, and all major tech brands are incorporating it into their apps and services. While this isn't a recent phenomenon, the pace and the scale of AI today are far greater than before. However, there is no reliable research that shows whether user adoption aligns with the rapid growth of the entire AI ecosystem.
In Samsung's case, perhaps the only user adoption data we have is for its AI-powered photo editing tools. The South Korean tech firm itself has shared the data, citing new "European research," but the numbers aren't great for the company. While the numbers aren't encouraging, the company has explained why its AI-powered photo editing features matter.
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In a press release, Samsung highlighted some data from research conducted by "Opinium Research," showing the current state of the user adoption of its AI-powered photo editing tools (via SamMobile). What's worrying about the data for Samsung is that, despite many people admitting to noticing background elements they wish they could remove from photos, most people have never used AI editing tools to fix them on their phones.
Samsung has also quoted the exact numbers from the research. 86% of the respondents noticed background elements they wished weren't there, but only 74% of those people have never used AI tools to fix those issues. Instead of exploring the possible reason behind the poor adoption, Samsung went on to boast about its AI-powered editing tools and their advantages.
Samsung said its Galaxy AI's Generative Edit capability can remedy an issue faced by more than half of the respondents in the research. 57% of people said that 'taking photos pulls them out of the moment they're trying to enjoy.' According to Samsung, its AI editing tools don't need you to capture the perfect shot. Instead, you can stay focused on enjoying the moment and use the Galaxy AI's editing tools later to make those shots perfect.
However, it's worth noting that the sample size of this research isn't that large. Only 500 adults participated in the survey across 10 European countries, including those from the UK, the Netherlands, Denmark, Czechia, France, Germany, Poland, Italy, Spain, and Austria. The data collected is from 28 October 2025 to 7 November 2025.
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