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NextEstate agents see DIY disruptors as a threat Print
New research from Lloyds identifies the UK towns and cities where first-time buyers account for the largest share of mortgaged home purchases.
Outside London, Manchester tops the list, with first-time buyers making up 70.2% of mortgaged purchases in 2025, up from 67.2% in 2024. Sandwell in the West Midlands follows, with 69.7% of buyers entering the market for the first time.
The data suggests that despite recent challenges from higher prices and borrowing costs, certain areas remain accessible for those getting onto the property ladder.
Next on the list comes Sandwell in the West Midlands, where first-time buyers made up 69.7% of the market.
Top 10 areas with the biggest share of first-time buyers
Local authority area Region % of FTBs among all buyers 20251 Average FTB price 20252 Difference to regional average Manchester North West 70.2% £230,090 +£38,110 Sandwell West Midlands 69.7% £185,235 -£45,491 Birmingham West Midlands 69.4% £214,825 -£15,900 Luton Eastern England 69.4% £251,798 -£59,990 Thurrock Eastern England 68.2% £289,819 -£21,969 Leicester/Oadby East Midlands 66.9% £221,663 +£2,718 Coventry West Midlands 66.5% £193,022 -£37,703 Harlow Eastern England 66.1% £265,156 -£46,632 Stevenage Eastern England 65.9% £286,949 -£24,838 Salford North West 65.6% £201,682 +£9,703 Great Britain average (excluding London) 46.3% £254,920 N/A
Amanda Bryden, Head of Mortgages, Lloyds:
“Choosing your first home is a huge moment. Affordability is the number one priority for most first‑time buyers, and we’re seeing more people cast their net wider to find places that match both their lifestyle and their budget.
“That flexibility can quite literally open up more doors. Manchester is a magnet for those seeking modern city-living, while increasing demand for Worcester’s more historic charm shows just how quickly new and unexpected hotspots can emerge.
“Homeownership remains one of the most effective ways to build long‑term financial security. If you’re thinking about buying, speaking to a mortgage expert is a great first step. They can explain what’s affordable for you and talk you through the support available, including low‑deposit options.”
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