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Popular fragrances are being reduced in the Black Friday sales
Lucy SmithBeauty writerWednesday 26 November 2025 20:41 GMT
open image in galleryI've spotted big savings on best-selling scents such as Marc Jacobs daisy (Marc Jacobs/The Independent)With Christmas fast approaching, you might be thinking about picking up a new fragrance – whether it’s for festive parties or a gift for a loved one. Fortunately, I’ve been seeing deals on everything from Marc Jacobs and Yves Saint Laurent to Le Labo and Chanel in the Black Friday 2025 sale.
Sought-after scents often come with eye-watering price tags, but with the November sale event landing later this week (on 28 November), the deals mean you can already top up your fragrance collection for a fraction of the price.
As The Independent’s beauty writer, I track the prices of perfumes year-round, so I’m here to tell you which deals are worth knowing about. Whether you’re partial to a high street fragrance from the likes of M&S and Zara or prefer a scent from a luxury house, such as Maison Margiela, Tom Ford, Gucci and Chloe, I’ve got you covered.
Follow live: Latest offers and news in our Black Friday 2025 liveblog
The best Black Friday perfume deals
- Marc Jacobs daisy glow limited edition eau de toilette, 50ml: Was £73, now £36.50, Debenhams.com
- Yves Saint Laurent black opium illicit green: Was £117, now £77.99, Boots.com
- Giorgio Armani my way eau de parfum, 90ml: Was £135, now £94.50, Debenhams.com
- Chanel no5 eau de parfum: Was £78, now £62.40, Sephora.co.uk
Marc Jacobs daisy eau de toilette, 50ml: Was £75, now £37.50, Superdrug.com
open image in galleryThe perfume is reduced across all three sizes from 30ml to 100ml (Marc Jacobs)Marc Jacobs daisy is your quintessential floral perfume, combining notes of violet and jasmine. The scent is as iconic as its playful bottle and, while it’s normal to see the scent reduced by 20 to 30 per cent year-round, a 50 per cent discount like this is unheard of. When I tested all of the Marc Jacobs daisy fragrances – there are more than 13 – I described the original aroma as “the perfect way to emanate springtime freshness without being pidgeonholed to the March-June months.”
Buy nowMarc Jacobs daisy eau so fresh eau de toilette, 80ml: Was £83, now £41.50, Superdrug.com
open image in gallery(Marc Jacobs)If you like your scent to smell citrusy, musky and floral, then eau so fresh will prove a perfect combination of the three fragrance families. In my guide to the best Marc Jacobs perfumes, I found that the eau so fresh scent was my favourite of all the collection’s varieties. “To describe the scent anecdotally, eau so fresh is the crisp and sunny winter morning to daisy’s midday sun.“. And now is a better time than ever to get acquainted with its bright aroma, with a whopping 50 per cent discount at Superdrug.
Buy nowMarc Jacobs daisy glow limited edition eau de toilette, 50ml: Was £73, now £34.67, Debenhams.com
open image in gallery(Debenhams)Marc Jacobs’s daisy glow is one of the latest additions to the popular daisy collection, and as I wrote in my review of the fragrance, it’s a truly versatile day-to-night eau de toilette. As for its notes, it features white strawberry and sweet orange, which I found comes across as a little bit more youthful than its predecessor, with fewer heady florals. With the code ‘BEAUTY5’, you can get this fragrance for £34.67.
Buy nowChanel no5 eau de parfum, 35ml: Was £78, now £62.40, Sephora.co.uk
open image in gallery(Chanel)Perfume doesn’t get much more iconic than Chanel no5, so this 20 per cent saving is not to be sniffed at. The floral scent is synonymous with its signature bottle, which will add instant elegance to any dressing table. There have been more recent modern Chanel launches – like its chance eau de splendide perfume that we’ve reviewed –but this remains its most famous bottle. Spoil yourself or a special someone with this perfume deal now.
Buy nowLe Labo thé matcha 26 eau de parfum, 50ml: Was £172, now £146.20, Cultbeauty.co.uk
open image in gallery(Le Labo)Le Labo perfumes are rarely discounted, which makes this £25 saving worth snapping up. In my review of Le Labo's thé matcha, I noted that it has earthy undertones in the matcha and lighter, airier notes from the vetiver. Passers-by frequently comment on the scent, even after I've stopped detecting it myself. If, like me, you wear this fragrance daily, or if you want to try it for yourself, don't miss out on this 15 per cent saving. You'll also find other Le Labo scents, like santal 33, discounted at Harvey Nichols at the moment.
Buy nowTom Ford lost cherry eau de parfum, 30ml: Was £180, now £144, Sephora.co.uk
open image in gallery(Tom Ford)Tom Ford is one of the most luxurious brands in the perfume space, so the chance to save on its scents is much appreciated. Thanks to Sephora, you can save 20 per cent on the eau de parfum. Owing to its high price, you’ll benefit from free delivery, too. I haven’t got my hands on this fragrance yet, but its said to be a combination of black cherry, rose and almond, which sounds about as autumnal as an aroma can get.
Buy nowGucci bamboo eau de parfum spray, 50ml: Was £90, now £44.99, Theperfumeshop.com
open image in gallery(Gucci)If you like a bright floral, Gucci bamboo demands your attention with its combination of Casablanca lilies, bergamot citrus and warm sandalwood. There's no vanilla or stone fruit here, so anyone averse to sweetness won't be perturbed, and with 50 per cent off in The Perfume Shop's Black Friday promotion, you can take home this designer fragrance for a high street price.
Buy nowMugler alien eau de parfum, 60ml: Was £97, now £73.72, Debenhams.com
open image in gallery(Mugler)This is one of those perfumes that you can recognise from a room away. With its signature woody scent and iconic purple packaging, this heady aroma was made for party season. It's a mix of ambery florals and combines notes of cashmeran and jasmine. Right now, you can save 25 per cent on the fragrance when you use the code ‘BEAUTY5’.
Buy nowGiorgio Armani my way eau de parfum, 90ml: Was £135, now £89.78, Debenhams.com
open image in gallery(Giorgio Armani)Armani’s my way has a huge fan base, so it’s rare to see the original eau de parfum – not its ylang or nectar varieties – reduced so massively. There’s 25 per cent off right now, and using the code ‘FREEDEL’ will get you free next-day delivery.
If you’re not familiar, the fragrance is a quintessential sweet floral and combines notes of vanilla and cedar with a classic bouquet of jasmine, tuberose and orange blossom. It has the sort of staying power that lingers on clothes (in the best way), and the bottle makes for a gorgeous dressing table addition.
Buy nowGiorgio Armani sì eau de parfum, 30ml: Was £76, now £53, Cosmetify.com
open image in gallery(Giorgio Armani)This perfume top of my wishlist this Christmas. It's elevated scent features notes of rose and oakmoss overlapped with blackcurrant, which results in a heady aroma with a hint of sweetness. The bottle is certainly worthy of displaying on your dressing table and, with 25 per cent off for Black Friday, it's the perfect time to give it a whirl.
Buy nowChanel allure homme sport eau de toilette, 50ml: Was £79, now £63.20, Sephora.co.uk
open image in gallery(Chanel)Be it a gift for a loved one or a new addition to your fragrance library, Chanel's allure homme sport is a men's classic for a reason. When grooming expert Lee Kynaston tested the scent's cologne iteration in IndyBest's guide to the best men's fragrances, he described the aroma as "fresh and citrusy with a bracingly fresh aquatic accord". Right now, the eau de toilette has 20 per cent off at Sephora, ahead of Black Friday.
Buy nowLancôme la vie est belle eau de parfum, 50ml: Was £97, now £82, Superdrug.com
open image in gallery(Lancome)Lancôme’s la vie est belle is a perfume that you’ve likely smelt before, even if you don’t know it. Its floral-vanilla aroma is adored by thousands of women, in part because of how long it lasts on the skin. I’ve owned a bottle or two in my time and can’t fault the scent’s versatility from day to night, work to play. If it’s good enough for Julia Roberts, it’s good enough for me.
Buy nowYves Saint Laurent libre eau de parfum, 90ml: Was £145, now £101.50, Lookfantastic.com
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open image in gallery(YSL)I dubbed this scent the best strong perfume in my guide to the best perfumes for women. When putting the perfume to the test, I found it was almost as pungent at hour eight as it was when I first spritzed it. Notes include lavender and orange blossom, creating a botanical, warm fragrance with a sweet, deep and ever so slightly zingy finish. Right now, you can save more than £30 on the fragrance at Lookfantastic.
Buy nowPrada paradoxe eau de parfum, 30ml: Was £72, now £54, Lookfantastic.com
open image in gallery(Debenhams)If you want a lighter alternative to YSL libre, I’d recommend Prada’s paradoxe. It is a much more refreshing take, as I detailed in my guide to the best perfumes for women. I found the aroma to be undeniably feminine, with amber and tangerine notes that you can wear day and night, and across the seasons. I’ll be keeping my eye out for the best discounts on this fragrance in the run-up to Black Friday, but in the meantime, you can save nearly £20 at Lookfantastic right now.
Buy nowMiss Dior parfum, 50ml: Was £112, now £89.60, Boots.com
open image in gallery(Boots)You can be sure to find discounts on popular perfumes at Boots come Black Friday, but you don’t have to wait until then. I’ve spotted 20 per cent off Miss Dior at the beauty retailer. When I put this perfume to the test, I dubbed it the best summer perfume for women. It ticks all my fragrance boxes, with fresh, floral, sweet and woody notes. While it has a feminine sweetness, I found that the vanilla and sandalwood allow for evening and winter wearability, too.
Buy nowVera Wang princess for women eau de toilette, 100ml: Was £66, now £18.99, Boots.com
open image in gallery(Vera Wang)This is an inherently sweet scent with notes of chocolate, apple and guava, while the tiara-topped bottle is just as iconic today as it was when the perfume was first launched in the 2000s. If you're looking for a fragrance that conjures up Noughties nostalgia, don't miss this deal, which saves you almost £50 on a 100ml bottle.
Buy nowTom Ford vanilla sex eau de parfum, 50ml: Was £290, now £232, Amazon.co.uk
open image in gallery(Tom Ford)My favourite gourmand women's perfume, Tom Ford’s vanilla sex scent, has been given a rare price cut at Amazon. It has an aroma similar to a bakewell tart or maraschino cherries, as I noted in my review. Though sweet at first, it soon dries down to a more complex, spirit-like aroma (think whiskey or negroni). A luxurious gift for a loved one, snap it up now with a 20 per cent discount.
Buy nowChloé eau de parfum, 30ml: Was £69, now £51.75, Boots.com
open image in gallery(Chloe)One of the perfume greats, Chloé’s original eau de parfum is about as fresh and clean as a floral scent can get. I’ve been wearing the fragrance for more than 10 years and still enjoy its aroma of powdered rose, amber and lychee. It’s an incredible year-round perfume that’s just as suited to daytime wear as it is a night out on the town, and with 25 per cent off at Boots, now’s a great opportunity to try it.
Buy nowViktor & Rolf flowerbomb tiger lily eau de parfum, 50ml: Was £97, now £77.60, Sephora.co.uk
open image in gallery(Viktor & Rolf)Fans of Viktor & Rolf's flowerbomb won't want to miss the chance to save 20 per cent on the iconic fragrance's fruity sibling. Infused with mango and coconut, the tiger lily scent is a sunny floral take on the original flowerbomb aroma. Because why not transport yourself to somewhere balmy and bright in the midst of the November chill?
Buy nowGlossier you doux eau de parfum, 50ml: Was £70, now £56, Spacenk.com
open image in gallery(Glossier)When beauty editor Lucy Partington reviewed Glossier’s you doux eau de parfum, she said: “It smells like freshly laundered cream cashmere jumpers: it’s delicate, cosy and not in the slightest bit overpowering.” It lasts a long time on the skin, and “the dry-down makes it ideal for wearing day-to-day”. She added that it “will undoubtedly turn into a lot of people’s signature scent – and for extremely good reason”. If you’re looking to try it, now’s the time because SpaceNK has reduced the price by 20 per cent. But if you’d rather stay true to the classic, Glossier’s original you perfume is also on offer.
Buy nowMolton Brown coastal cypress & sea fennel eau de toilette, 100ml: Was £95, now £71.25, Moltonbrown.co.uk
open image in gallery(Molton Brown)Classic fragrance brand Molton Brown is renowned for its scent range (with one being named “irresistible” in our body wash round-up). If you like clean, fresh scents with notes including fig, jasmine, cedarwood and salted cypress, this 25 per cent discount will pique your interest. The chic 100ml bottle features signature Molton Brown detailing, and it would make a special Christmas gift.
Buy nowWhen is Black Friday 2025?
This year, the Black Friday weekend will stretch from Friday 28 November to Monday 1 December. As always, the main Black Friday event will kick off the Friday after Thanksgiving in the US.
For anyone eager to get shopping in the weeks leading up to the official sale dates, I have good news for you: most brands, from John Lewis to Lookfantastic, begin their Black Friday discounts ahead of the big day. In fact, Boots and Beauty Bay have already set their Black Friday promotions live.
I’ll be updating this page regularly to inform you of the latest early deals, so keep a close watch if you’re in the market for a saving.
What perfume deals can I expect for Black Friday 2025?
In short: lots. Last year, I saw discounts on Jo Malone, Maison Francis Kurkdjian and Le Labo, to name a few. While deals on those premium brands are few and far between, certain perfumers, such as Prada, Yves Saint Laurent, Dolce and Gabbana and Marc Jacobs, are routinely discounted come the Black Friday weekend.
Typically, you’d expect to see 30-40 per cent discounts on these brands, though it’s not out of the question for retailers to drop prices significantly, by about 50-80 per cent. One word of advice? If those hefty discounts do arrive, chances are they’ll run out of stock fast, so don’t hang about.
- As for now, Boots has kicked off with up to 20 per cent off key brands such as Chanel, Tom Ford and Gucci.
Why you can trust us to find the best perfume deals for Black Friday
As the author of The Independent’s guides to the best perfumes for women and the best summer perfumes, Lucy Smith knows everything there is to know about fragrance notes and scent families. She spent months researching the industry’s best and most popular brands – from Creed to Kayali – and, after doing so, garnered a wealth of knowledge on their standard pricing and longevity of wear. Here, she uses her learnings to inform her sales selections, looking to brands with distinctive aromas, noteworthy discounts and attractive packaging.
Want more discounts? These are the best Boots Black Friday deals to expect in 2025
