7 AI tools that help agents do in hours what used to take...

The real estate agents who are winning with technology right now are using it to remove friction and create efficiency, Jimmy Burgess writes.

Inman On Tour

Inman On Tour Nashville delivers insights, networking, and strategies for agents and leaders navigating today’s market.

We’re living in one of the most interesting moments the real estate industry has ever seen. Technology is changing daily. It’s getting faster, smarter and, most importantly, more practical. And for the most professional agents, the ones willing to lean into it, these tools aren’t just “nice to have.” They’re becoming a competitive advantage.

The agents who are winning with technology right now aren’t using it to replace relationships. They’re using it to remove friction. They’re creating efficiency so they can spend more time doing the things that actually grow a business.

7 AI tools to give you more time in your day

Below are seven tools that make a real difference for agents right now. These are tools that are helping agents move faster, communicate better and run optimized businesses.

Wisprflow: Speak, don’t type

One of the biggest bottlenecks for most agents isn’t effort; it’s time. And a surprising amount of time gets eaten up simply typing. Wisprflow changes that completely.

Instead of typing emails, MLS descriptions or notes, you speak. The AI listens, cleans it up and delivers a polished, grammatically correct version in seconds.

Most people type around 40–45 words per minute. Most people speak four times faster than that. That gap alone should get your attention.

Agents are using this to dictate emails between appointments, write listing descriptions on the fly and clean up follow-up messages without losing their natural voice. You still review it before sending, but you’re no longer starting from a blank page. The result is faster communication and fewer delays.

PromptPerfect: Get better results from AI

Most agents who say AI “didn’t work for them” didn’t actually have a problem with AI. They had a prompting problem. PromptPerfect solves that. Instead of spending time trying to figure out how to ask the “perfect” question, you give it a rough idea of what you want. It restructures and optimizes the prompt so tools like ChatGPT or Gemini can give you a better answer.

Early on, a lot of agents found AI frustrating because they weren’t sure how detailed or structured to be. This tool removes that friction. You get stronger outputs with less trial and error, which means more consistency and less wasted time.

Plaud: Capture and summarize conversations

One of the biggest mistakes agents make in appointments or conferences is trying to take notes instead of being fully present. Plaud fixes that problem. These small wearable recorders capture conversations and then summarize them into clean, organized notes using AI.

Agents are using them in listing appointments, buyer consultations and even live events. Instead of worrying about missing something, you stay focused on the person in front of you. Afterwards, you get a structured summary of key points, action items and priorities.

Doctors are already using this technology for patient visits. It’s easy to see why it’s so effective in real estate.

AnswerThePublic: Know what prospects are asking

If you want to win online today, guessing no longer works. You need to know what questions people are actually asking. AnswerThePublic gives you that insight. It pulls real search behavior from Google and AI platforms, showing you exactly what people are typing when they’re researching neighborhoods, agents and the buying or selling process.

This is gold for content creation. Instead of posting what you think people care about, you’re answering the questions they’re already asking. That’s how you show up in search results and, increasingly, how you get recommended by AI.

Agents using this tool aren’t just creating more content. They’re creating more relevant content.

Nano Banana: Enhance and create images

Visuals still matter, but the bar has changed. Tools like Nano Banana, built on Google’s Gemini platform, are becoming a go-to for image enhancement and creation. Agents are using it for thumbnails, marketing visuals and lifestyle imagery tied to their local markets.

The key is iteration. You don’t just accept the first result. You refine it. Adjust lighting. Change perspective. Improve realism. The quality improves quickly, and it saves time compared to traditional design workflows.

This doesn’t replace professional photography for listings, but it does dramatically improve everyday marketing assets.

ManyChat: Automate and engage instantly

Social media success today isn’t just about posting. It’s about engagement. ManyChat allows agents to automate comments and direct messages based on specific triggers.

If you’ve ever seen someone post “comment (whatever word they choose) in the comments below and I’ll send you all the details,” that was more than likely them utilizing ManyChat. In this example, when someone comments “(whatever word they chose),” ManyChat will automatically send them a direct message with the requested details.

Here’s why that matters: It creates a two-way interaction immediately. Comments plus DMs signal engagement to the algorithm, increasing the likelihood that future content gets shown.

Agents using this aren’t replacing conversation. They’re starting it faster and more consistently, without manually managing every message.

ChatGPT: Your all-in-one AI assistant

No list like this is complete without ChatGPT or whichever generative AI platform you’re most comfortable using. Think of it like a CRM. The best one is the one you’ll actually use.

Agents are using AI to plan weekly schedules, build follow-up systems, outline listing launch strategies and generate content ideas tailored to their local markets. Over time, the real value shows up in systemization. Every repeated process becomes smoother.

The agents seeing the biggest gains aren’t using AI once. They’re building it into how they operate.

The bottom line

None of these tools replaces skill, experience or relationships. What they do is remove friction. They reduce the time spent typing, organizing, guessing and repeating tasks that don’t require your expertise. That gives you more capacity to do what clients actually value.

Technology has always rewarded professionals who adopt it early and use it intentionally. This moment is no different. If you’re willing to lean into these tools, not as shortcuts but as efficiency multipliers, you’ll find yourself with more time, better communication and a business that runs cleaner than it ever has before.

And that’s what real leverage looks like in today’s market.

Jimmy Burgess is the Chief Coaching Officer for HomeServices of America and President of Berkshire Hathaway HomeServices. Connect with him on Instagram and LinkedIn.

Topics: Jimmy Burgess | social media Show Comments Hide Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up By submitting your email address, you agree to receive marketing emails from Inman. Success! Thank you for subscribing to Morning Headlines. Read Next Jimmy Burgess