Adobe, HUMAIN Partner to Develop Culturally Relevant GenAI for the Middle East

ADBE -1.68%

Adobe Inc. (NASDAQ:ADBE) is one of the most profitable large cap stocks to buy right now. On November 20, a partnership was announced at the US-Saudi Investment Forum in Washington, D.C., between HUMAIN and Adobe to create personalized GenAI models and AI-powered applications that deeply understand Middle Eastern culture, Saudi heritage, values, and religion, and to redefine how cultural intelligence, creative tools, and AI infrastructure converge.

The partnership is a first-of-its-kind, covering models, applications, agents, and infrastructure, with deep collaboration across HUMAIN Cloud, HUMAIN ONE, the Arabic-first LLM ‘ALLAM’, and Adobe’s products, including Creative Cloud, Express, Firefly, Acrobat, and their digital marketing products. Central to the initiative is the fusion of ALLAM, HUMAIN’s sovereign cloud and next-generation data centers, and the Adobe Firefly Foundry models.

As a strategic technology partner for Firefly Foundry, HUMAIN will be able to create tailored, culturally relevant, and historically informed generative AI models unique to the Arab world, empowering over 400 million Arabic speakers globally. The resulting content will reach millions through popular Adobe applications like Acrobat, GenStudio, Photoshop, Express, Firefly, and Premiere.

Adobe Inc. (NASDAQ:ADBE) is a global leader in creative, document, and digital experience software, providing tools for content creation, design, marketing, analytics, and customer engagement.

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Disclosure: None. This article is originally published at Insider Monkey.