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Pictures show huge plumes of smoke seen across west London
Rebecca WhittakerTuesday 25 November 2025 11:22 GMTComments
open image in galleryFirefighters battle blaze at a warehouse on Bridge Road, Southall (X/@LondonFire)
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A huge fire has broken out at a city retail park in west London.
Thick plumes of smoke can be seen for miles as fire crews work to tackle the blaze on Bridge Road in Southall.
Fifteen fire engines and around 100 firefighters responded to the fire just before 9am this morning.
The fire broke out in a two storey building consisting of a warehouse and a retail space, with about three-quarters of the structure currently alight, according to the London Fire Brigade.
open image in galleryFirefighters battle blaze at a warehouse on Bridge Road, Southall (X/@LondonFire)Pictures from the scene show a thick plume of smoke rising above the skyline. However, the cause of the fire is still unknown.
The London Fire Brigade (LFB) said: “Residents in the local area are advised to keep doors and windows closed due to the large amount of smoke being produced by the incident. Traffic in the area will also be impacted as crews respond.
“The Brigade's Control Officers have taken over 50 calls reporting the fire, with the first received at 0855. Crews from Southall, Heston, Ealing and surrounding fire stations have been sent to the scene.”
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