Haas has signed a landmark title partnership deal with Toyota for the 2026 F1 World Championship, with the team becoming known as TGR Haas F1 Team.
The deal is the next stage in the strengthening ties between the American F1 outfit and the Japanese automotive giant, having signed a technical partnership in October 2024.
AdvertisementAdvertisementAdvertisementAs part of the deal, Toyota will double down on its commitment to give its engineers, mechanics, and drivers valuable F1 experience without entering its own works team, with Toyota taking over the branding of Haas' Testing of a Previous Car (TPC) program.
“It’s naturally a privilege to deepen our relationship with TGR through this new title partnership agreement,” said Haas team boss Ayao Komatsu. “Our working relationship to date has been everything we hoped it would be. It’s been evidenced through our successful TPC running this season, but there’s been so much more going on behind the scenes too – including the development and installation of the simulator at our Banbury facility for 2026.
"The cultivation of personnel, all working collaboratively between Haas F1 Team and TGR, has benefited us greatly, and that’s something that will only increase as our partnership matures. We’re excited to further grow with the likes of our driver program too, and it’s been encouraging to see the depth of talent TGR is backing in that process.”
AdvertisementAdvertisementAdvertisementAyao Komatsu,Haas F1 Team Team Principal, Akio Toyoda, Toyota Motor Corporation Chairman, Tomoya Takahashi, GAZOO Racing President
Toyota Motor Corporation chairman Akio Toyoda added: "By taking our partnership with Haas another step forward next year, TGR’s ‘People, Product, Pipeline’ mantra will accelerate in a way we have never seen before. The time has come for the next generation to take their first steps toward the world stage. Together with Gene Haas, Ayao, and everyone at TGR Haas F1 Team, we will build both a culture and a team for the future. Toyota is now truly on the move."
AdvertisementAdvertisementAdvertisementAs part of the deal, Toyota is expected to feature heavily on the team's 2026 car, which will launch on 23 January with an online livery reveal.
Toyota replaces MoneyGram as Haas' title partner after a deal that ran for the past three and a half years.
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