Win for Metro campaign after Keir Starmer announces government will make formula cheaper

Win for Metro campaign after Keir Starmer announces government will make formula cheaper Josh Milton Published December 3, 2025 12:21pm Updated December 3, 2025 12:24pm Share this article via whatsappShare this article via xCopy the link to this article.Link is copiedShare this article via facebook Comment now Comments

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Keir Starmer has announced that formula milk will be made cheaper, in a win for Metro’s award-winning Formula for Change campaign.

The cost of formula has shot up dramatically in recent years, with Metro hearing of parents watering it down or stealing tubs off the shelves to ensure their babies are fed.

But the prime minister told the House of Commons during PMQs today that this will come to an end.

He said: ‘We will take action to give parents and carers the confidence to access infant formula at more affordable prices.’

Metro, with infant feeding charity Feed, launched Formula for Change in 2023, calling on the government to review its infant formula legislation.

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Nearly 109,000 people have signed our petition to allow families to use loyalty points, grocery voucher store gift cards as payment for formula. 

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