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I’ve found early discounts on top brands such as Zara, Lego, Apple and more
Lois BornyMonday 24 November 2025 09:27 GMT
I've found the latest deals across beauty, tech, home and more (The Independent)The Black Friday sales officially kick off in a matter of days, but deals are dropping thick and fast already. Amazon’s Black Friday week is underway, Currys, John Lewis and Argos have launched their events, and Charlotte Tilbury, Nintendo, Dyson and Ninja are also getting in on the action.
I’ve been covering the Black Friday sales for years, so I know a great deal from a dud. The best offers are those on reliable products from trusted brands, so the rest of the IndyBest team and I will be highlighting deals on the products we have tried, tested and loved.
So far, standouts include £100 off the Oura ring 4 and the Dyson supersonic hairdryer. The team's favourite budget heated clothes airer is currently half price (now £25, Argos.co.uk), and there’s nearly 30 per cent off the Ninja crispi air fryer (now £114, Amazon.co.uk). Plus, the discounts are bound to get better and better as the main event edges closer (mark 28 November in your diary).
It’s easy to be dazzled by the steepest discounts, so I’d recommend making a list of what you actually want before browsing the sales. Our consumer team has practical tips for navigating the sales, to ensure you get the best value this year. So, with all of that in mind, let’s start deal-hunting…
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Hello, shoppers
This morning, I’m picking up where my colleague Alice left off, and bringing you the best Black Friday early deals, as and when they drop. I’ve been covering the sales for years, so I know when a deal is genuinely impressive, and when it’s not. For a recap, here’s IndyBest Editor Sabrina Sahota with the standouts so far.

I’ve sifted through hundreds of Black Friday deals – these are the best ones
Our consumer experts round up top offers and provide their shopping tips Lois Borny24 November 2025 09:27When is Amazon Black Friday 2025?
Amazon’s Black Friday is now live, offering deals across its categories until 1 December. You don’t need to be an Amazon Prime member to shop deals. Like any discounts you spot online, it’s good practice to shop around to see if it’s the best price out there.
To save you time, IndyBest consumer writer Molly Greeves has rounded up 25 Amazon Black Friday deals that are actually worth it in her article:

25 Amazon Black Friday deals that are actually worth it, chosen by a consumer writer
From kitchen appliances to skincare, we’re rounding up the best of this year’s sale Alice Reynolds24 November 2025 09:00Currys Black Friday in 2025
Currys was one of the first retailers to begin its Black Friday sale. It started slashing prices at the start of the month, promising that everything on its site is at its lowest-ever price.
Right now deals include more than £80 off on a Ninja double stack air fryer (now £188, Currys.co.uk), a whopping £200 on the Samsung Galaxy S25 (now £659, Currys.co.uk) and £130 on Dysons’s supersonic hair dryer (now £199, Currys.co.uk).
Plus, if Currys decides to slash it again, you can get your money back on the difference. IndyBest consumer writer Molly Greeves is rounding up the best Currys Black Friday deals in her article:

Currys has slashed these products to their ‘lowest ever price’
I’ve rounded up the best Currys Black Friday deals you can shop right nowAlice Reynolds24 November 2025 08:30Is Marks & Spencer doing Black Friday?
As always, Marks & Spencer isn’t running a traditional Black Friday event, but it has launched a winter sale that basically fills the same gap. You can find reductions of up to 50 per cent, spanning cashmere jumpers, winter coats, gift sets, lighting and bedding.
Senior shopping writer Daisy Lester has rounded up the best deals in her article below, and standout offers include 40 per cent off the Color Wow volumising gift set, 20 per cent off its bestselling cashmere crew neck and 40 per cent off selected homeware such as lamps and throws.

M&S’s alternative Black Friday sale sees up to 50% off
Shop discounted winter coats, beauty gift sets and more Alice Reynolds24 November 2025 08:00When is Black Friday 2025?
Biggest sale period of the year, Black Friday lands on Friday 28 November.
That being said, many retailers have started their sale early which we’re tracking here:

Black Friday 2025 date tracker: When the major retailers are launching their sales
Here’s when you can expect to see prices drop at Amazon, Currys, Lego and moreAlice Reynolds24 November 2025 07:30Almost all Apple products are reduced for Black Friday 2025
Black Friday is one of the best times to save on the pricey tech you’ve been eyeing all year. With discounts on AirPods, Apple Watches, iPads and MacBooks, this year’s Apple deals make purchases much more palatable.
Since Apple isn’t running its own sale, you’ll need to look to third-party retailers like Currys, Argos and Amazon for the best offers.
Not sure where to start? Don’t worry, tech critic Alex has rounded up the top Apple savings for you:

Apple launches its own Black Friday sale and I found the best deals on its tech
You can already save on everything from iPhones to MacBooks in the Black Friday sales Alice Reynolds24 November 2025 07:00What to expect from Aldi's Black Friday
Aldi’s Black Friday is live with savings on items plucked from the supermarket’s infamous middle aisle – think a walking pad, hair stylers and three-in-one scooters.
Aldi’s Specialbuys are strictly in-store, and when they’re gone, they’re gone. So, it’s worth having a browse through senior shopping writer Daisy Lester’s top picks before you head to your local store.

Aldi launches £60 vertical air fryer in its Black Friday sale
Expect deals across beauty, tech, appliances and more Alice Reynolds24 November 2025 06:30This Garmin smartwatch has plummeted in price for Black Friday
Looking for a new smartwatch? Garmin’s vivoactive 5 has dropped to one of its lowest prices yet in Amazon’s Black Friday sale.
Garmin vivoactive 5: Was £249, now £149, Amazon.co.uk
(Argos)In our round-up of the best Garmin smartwatches, fitness writer Harry called the vivoactive 5 the best budget buy, praising its sleek design and bright AMOLED screen. Despite being packed with features, it weighs just 37g, so you can wear it all day without noticing it. It tracks steps, heart rate, sleep quality, distance, calories and more than 30 sports, and Harry was particularly impressed by Garmin’s sleep coaching, which gives you a personalised score and advice each morning.
Buy now
Alice Reynolds24 November 2025 06:00Good evening!
With Black Friday 2025 less than two weeks away, the sales are getting bigger and better. Retail heavyweights Amazon, Boots, Currys, John Lewis and Lookfantastic have all unveiled early bargains spanning tech and beauty, while Charlotte Tilbury’s sale has plenty of make-up savings and Ninja’s event sees air fryers slashed in price.
The IndyBest team and I have been monitoring price drops for months, from mattress deals and sofa deals to the newest air fryer promotions, so we know a good saving when we see one. For now, good evening and I’ll see you tomorrow. In the meantime you can find the very best Black Friday deals in our guide below:

I’ve sifted through hundreds of Black Friday deals – these are the ones to shop
Our consumer experts round up top offers and provide their shopping tips Alice Reynolds23 November 2025 21:30Here's how to get early access to The White Company's Black Friday sale
The White Company hasn’t officially kicked off its Black Friday sale yet, but the brand’s annual White Event will give you early access to the discounts.
If you’re looking for one of those candles everyone smells the second they walk into your flat, The White Company is where you want to be. The brand will have 20 per cent off its stuff for anyone who signs up.
Sign up now
Alice Reynolds23 November 2025 21:00Newer1 / 5Older