Proptech CEO: We’re ’empowering’ real e...

Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations.

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Infinityy, a REACH-backed listing engagement platform that blends virtual tours, Google Street View and an AI “neighborhood” assistant, is pushing deeper into residential real estate with a pitch aimed squarely at agent pain points: capture consumers earlier, qualify them faster and keep the entire conversation inside one listing experience.

In an interview with Inman, CEO Lisa Nickerson said Infinityy is designed to help agents respond to modern buyer behavior, where prospects want answers instantly, jump between multiple listings and often abandon an inquiry if follow-up feels too slow or fragmented.

“The most important thing for the Realtor community to know is that we’re not trying to displace the Realtor,” Nickerson said. “We’re actually empowering the Realtor with more tools and features, and they don’t have to learn AI. They can just utilize the AI.”

A single ‘spaces and places’ experience

Infinityy’s core product is a content-agnostic virtual listing experience that can ingest a range of media — including Matterport, video, 360 tours and standard listing photos — and present it in a single interactive interface. The differentiator, Nickerson said, is how the platform connects the interior experience to the exterior context buyers care about.

If a consumer wants to know where a property sits on the street, what’s nearby or how the neighborhood feels, they typically open multiple tabs to piece it together. Infinityy aims to pull those moments into one flow by integrating Google Street View with an AI-powered assistant.

“If you’ve ever been looking at a place and then wondered where it sat on the street, you’re pulling up a separate window,” Nickerson said. “When we added the AI agent to this, now somebody can look at a listing and ask the AI, ‘show me the bedrooms, show me the pool,’ and then you could say, ‘show me where I would walk my dog.’”

Instead of clicking through dozens of photos, buyers can ask questions in a conversational way. The platform can respond in any language, Nickerson said, and it keeps users on the platform rather than sending them off-platform.

From curiosity to qualified lead

Infinityy’s bigger bet is that those questions — about schools, commute, parks, running routes or dog walks — are more than buyer curiosity. They’re intent signals.

Nickerson said agents can receive a transcript of what a consumer asked, allowing them to follow up with context rather than a generic lead response.

She contrasted that with portal-driven lead funnels, where inquiries may be resold or routed through broader lead marketplaces. Infinityy, she said, is designed to send engagement directly to the listing agent when the user opts to share contact information.

The platform can also connect prospects to agents in real time. Agents can receive a text message when someone requests a call, and the conversation can escalate into a Zoom-like session within the listing experience.

“It’s a way of meeting people very quickly and fast, and engaging that prospect right when they’re there. Not having them email you, follow up, and then they’re on to the next,” Nickerson told Inman.

‘2 tours, not 5’

Infinityy also leans into collaborative shopping, especially for buyers who want input from partners, family members or contractors.

Nickerson described an experience where multiple people can explore a property at once without screen sharing, moving independently through the listing environment. If one person finds something worth seeing, others can “jump” to that exact location.

“It’s not a screen share,” she said. “They can be in different places at the same time. If you said, ‘Lisa, you’ve got to see this pool,’ I’d click on your face, and now I’d be at the pool with you.”

That dynamic, she added, can reduce wasted in-person showings because buyers do more exploration and decision-making upfront.

“What Realtors are finding is that people then explore the area and explore a lot themselves before they have to go on the real tours,” she said. “And then they’re doing two tours, not five.”

MLS distribution and compliance

Nickerson said MLS partnerships are a major focus for Infinityy’s residential growth strategy, pointing to work in Miami as an example. With MLS integration, she said, Infinityy can make it easier for buyers’ agents to assemble portfolios of interactive listings, even if a seller’s agent hasn’t actively adopted the platform.

“If we’re talking with the MLS — which we are with Miami — then every single listing can be an Infinityy listing and sits there whether the seller’s agent is using it or not,” she said.

She also emphasized compliance. Infinityy’s AI, she said, is built to follow fair housing rules and stay grounded in listing-provided data for property-specific answers.

“The AI can’t go out to the universe and say, ‘Oh, well, there was a permit pulled in 2017,’” Nickerson said. “It’s staying within your listing.”

Neighborhood-type questions, such as where nearby schools are located, can still draw on broader sources, such as mapping data, she added.

Power users and ‘new habits’

Like many agent tech products, Infinityy’s outcomes depend on usage. Nickerson said top agents are the most enthusiastic because the tool helps them capture prospects immediately and differentiate in listing presentations by offering 24/7 engagement.

She pointed to a Connecticut-based eXp Realty agent as an example of a power user who has used Infinityy to win listings and close a sight-unseen transaction for an international relocation buyer.

Nickerson said agents can also “edit up” the experience by adding local commentary, such as notes about schools, and by prompting the AI to highlight key features.

“People who really go in and edit it up and make it even better, you’re going to get better results than if you just leave it,” she said.

Her message to agents, however, is that onboarding is intentionally simple.

“With the listings, all they have to do is hit ‘claim’, and it becomes an Infinityy listing,” she said. “It’s super simple. It’s just getting people to have a new habit.”

What comes next

Nickerson said Infinityy is launching a new marketing push in Miami, and she plans to spend the next several weeks meeting with agents and trainers on the ground to gather feedback and improve adoption.

A key challenge, she added, will be educating consumers, not just agents.

“We need to then train potential buyers to seek out Infinityy listings so they can ask all this information,” she said.

For Nickerson, that’s the heart of the product: not more data, but faster decisions and a tighter feedback loop between what buyers ask for and how agents serve them.

Email Nick Pipitone

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