Amazon Now service in Seattle, Philadelphia and the United Arab Emirates takes convenience to the next level, with delivery in as little as 15 minutes. (Photo: Amazon) Eric Kulisch Tue, December 2, 2025 at 11:35 PM GMT+8 2 min read In this article: - AMZN +0.26%
Amazon has launched a pilot program for ultra-fast delivery designed to drop off groceries and other household items in as little as 30 minutes, the company announced Monday afternoon.
The Amazon Now (NASDAQ: AMZN) service is available in parts of Seattle and Philadelphia, at a cost of $3.99 for Prime members and $13.99 for non-Prime members. Orders below $15 will be charged an extra $1.99.
The announcement follows last month’s expansion of Amazon Now in the United Arab Emirates, where customers can receive everyday essentials in 15 minutes.
Amazon Now will operate out of strategically located, urban micro-fulfillment centers, where Amazon Flex on-demand workers will pick up packaged orders of food, snacks, personal care products, electronics, medicines and other merchandise. The centers position essential products close to neighborhoods and work districts, utilizing advanced inventory systems that optimize product selection based on hyperlocal demand to maximize efficiency and speed.
Amazon has similarly created small, specialized facilities in the UAE designed exclusively for rapid delivery. It also recently launched a two-hour delivery service there on products from 30 categories.
Shoppers in Seattle and Philadelphia can check the Amazon shopping app and website for the “30-Minute Delivery” option in the navigation bar to learn if they have the service in their area. They can choose from thousands of food, health, paper, electronics, snacks, medicines and seasonal items, Amazon said.
The Information, which published a story shortly before Amazon’s announcement, noted that convenience-store items can be low margin and sometimes even unprofitable, but they encourage repeat buyers and bring shoppers to its website, which is beneficial to the overall business.
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