Curtis '50 Cent' Jackson is one of the largest property owners in Louisiana. How the superstar is investing

Moneywise and Yahoo Finance LLC may earn commission or revenue through links in the content below.

Curtis Jackson, better known as “50 Cent,” blasted onto the music scene with his iconic debut album, “Get Rich or Die Tryin’” in 2003. Since then, the Grammy Award-winning rapper’s wealth and influence has grown, as he has become a producer, actor, and entrepreneur.

He also has another entry to his long list of titles: property mogul.

Must Read

• Thanks to Jeff Bezos, you can now become a landlord for as little as $100 — and no, you don't have to deal with tenants or fix freezers. Here's how

• Dave Ramsey warns nearly 50% of Americans are making 1 big Social Security mistake — here’s what it is and 3 simple steps to fix it ASAP

• Approaching retirement with no savings? Don’t panic, you're not alone. Here are 6 easy ways you can catch up (and fast)

Since May 2024, Jackson has purchased a number of properties across downtown Shreveport, Louisiana. And with a new deal for 610 Market Street set to close in early December, his development plans continue to grow.

If the sale goes through, he will own 13 downtown properties, according to KTBS 3 News (1). Jackson's latest purchase could be used for everything from residentail suites to filming locations as well as for mixed-commercial purposes.

Presently, Jackson is responsible for the development of the G-Dome event arena in the city at the site of a former meat packing facility.

So what can the average investor learn from Jackson’s real estate strategy? Here are a couple key points that can help you on your own path to real estate riches.

Undervalued, underappreciated assets

Jackson’s strategy is deceptively simple: invest in undervalued and underappreciated assets.

Investing in commercial real estate has been considered a winning strategy over the long term, as these properties tend to appreciate in value over the years. But the trends have changed lately, as commercial real estate investments - particularly those that focus on office spaces - have struggled in the wake of the post-pandemic remote work culture.

This doesn’t mean that you can’t build a solid commercial real estate portfolio. Grocery stores and health care facilities serve as one of the foundational pillars of this real estate sector — and their demand is here to stay, no matter where the economy heads.

First National Realty Partners (FNRP) allows accredited investors to diversify their portfolio through grocery-anchored commercial properties, without taking on the responsibilities of being a landlord.

With a minimum investment of $50,000, investors can own a share of properties leased by national brands like Whole Foods, Kroger and Walmart, which provide essential goods to their communities. Thanks to Triple Net (NNN) leases, accredited investors are able to invest in these properties without worrying about tenant costs cutting into their potential returns.

Simply answer a few questions — including how much you would like to invest — to start browsing their full list of available properties.

Read more: Warren Buffett used 8 solid, repeatable money rules to turn $9,800 into a $150B fortune. Start using them today to get rich (and stay rich)

The value of sweat equity

Jackson’s investments may ignite an economic engine that revitalizes Shreveport’s downtown core.

He purchased a 150-foot-by-150-foot vacant lot for just $12.50 per square foot ($281,250), according to The Shreveport-Bossier City Advocate, which contacted the listing agent (2). He then converted it to G-Unit Studios and leased Shreveport-city-owned Millennium Studios for 30 years at $2,400 annually with the aim of expanding his entertainment empire.

Directly adding value to a property through time and labor and money is known as “sweat equity.”

But you don’t need to work up a sweat in order to to profit from sweat equity. While regular investors typically can’t lease city-owned properties at discounted rates, they can certainly invest in projects dedicated to home renovations and upgrades.

If you don’t have the time or the energy to plan and execute your own in a renovation project, or you simply don’t want to get your hands dirty, you can invest in short-term loans used to finance such projects through the Arrived Private Credit Fund.

Arrived’s Private Credit Fund offers access to a basket of short-term loans used for a plethora of real estate projects - including renovations, rehabs, or even new home construction.

Historically, Arrived Private Credit Fund has paid 8.1% annualized dividends distributed monthly.

If you're a property owener, you know how difficult it can be to juggle your responsibilities.

Managing tenants, collecting rent, moving money across different accounts and handling tedious paperwork can quickly become overwhelming and expensive — even for seasoned property owners.

That’s where Baselane comes in. The easy-to-use platform allows real estate investors to conveniently manage their properties, tenants, and finances in one place.

You can open unlimited accounts for each of your properties — with no monthly account maintenance fees and no minimum balance required. Sync external accounts, upload receipts and set up one-time or recurring payments.

From tenant management and banking to tax reporting and rent collection, the easy-to-use platform cuts out the manual work at every stage of the rental process. So you can focus on growing your rental business rather than drowning in spreadsheets.

Open a Baselane account today and receive a $150 cash bonus as a Moneywise reader.

Alternatives to owning property

Not everyone wants to take on the responsibilites that come with being a property or owner or manager. Now, there are platforms that allow you to enter the real estate market at only the fraction of the cost.

Mogul is a real estate investment platform offering fractional ownership in blue-chip rental properties, which gives investors monthly rental income, real-time appreciation and tax benefits — without the need for a hefty down payment or 3 A.M. tenant calls.

Founded by former Goldman Sachs real estate investors, the team hand-picks the top 1% of single-family rental homes nationwide for you. Simply put, you can invest in institutional quality offerings for a fraction of the usual cost.

Each property undergoes a vetting process, requiring a minimum 12% return even in downside scenarios. Across the board, the platform features an average annual IRR of 18.8%. Their cash-on-cash yields, meanwhile, average between 10 to 12% annually. Offerings often sell out in under three hours, with investments typically ranging between $15,000 and $40,000 per property.

Every investment is secured by real assets, not dependent on the platform’s viability. Each property is held in a standalone Propco LLC, so investors own the property — not the platform. Blockchain-based fractionalization adds a layer of safety, ensuring a permanent, verifiable record of each stake.

Getting started is a quick and easy process. You can sign up for an account and then browse available properties. Once you verify your information with their team, you can invest like a mogul in just a few clicks.

You May Also Like

• Does Class B real estate have a place in your portfolio? Rich investors think so — here’s why, and how it could work for you

• Dave Ramsey says this 7-step plan ‘works every single time’ to kill debt, get rich — and ‘anyone’ can do it

• Robert Kiyosaki says this 1 asset will surge 400% in a year — and he begs investors not to miss its ‘explosion’

• Wealthy investors are turning to this niche strategy to stay steady through big market swings. Here’s how it could also work for you

Article sources

At Moneywise, we consider it our responsibility to produce accurate and trustworthy content people can rely on to inform their financial decisions. We rely on vetted sources such as government data, financial records and expert interviews and highlight credible third-party reporting when appropriate.

We are committed to transparency and accountability, correcting errors openly and adhering to the best practices of the journalism industry. For more details, see our editorial ethics and guidelines.

KTBS 3 News (1); The Shreveport-Bossier City Advocate (2)

This article provides information only and should not be construed as advice. It is provided without warranty of any kind.